Audience groups
An audience group is a set of people in your organization who see the platform differently. Younger learners can have a playful theme while staff stay plain; a partner cohort can carry its own logo. Everyone not in a group sees your organization’s normal branding.
What this does
Section titled “What this does”A group changes three things:
- Their look — colours, logo and fonts.
- How the interface behaves for them — spacing, motion, navigation style, and how much is on screen at once. Most of this shapes the learner experience specifically.
- Who lands in it — automatically by role or email domain, or by picking people yourself.
Audience groups are not the same as the people groups on the Groups page. Those are for enrolling and targeting people; these are for how the product looks to them. See Groups.
Before you start
Section titled “Before you start”- You need permission to update the organization.
- Set your organization’s normal branding first. A group is a deviation from it, not a replacement. See Branding & theming.
Create one
Section titled “Create one”- Open Org settings and choose Groups under People.
- Choose New audience group.
- Give it a Name — what you’d call this set of people out loud — and a description saying who it’s for and why they need something different.
- Say who belongs in it, then Create and style it.
The editor is ordered by what you’re deciding: Basics, Who’s in it, Experience, Look, Fine-tuning, Members. A sticky bar counts your unsaved changes and offers Save audience group or Discard.
Decide who’s in it
Section titled “Decide who’s in it”Three modes:
| Mode | What happens |
|---|---|
| I pick them | You choose each person yourself. Nothing happens automatically. |
| Match a rule | People join automatically when they match. |
| Both | Rules add people automatically, and you can add or remove anyone by hand on top. |
Rules look at three things: their role in this organization, their platform role, or their email domain. Each is is exactly or is any of.
A person holding several roles is matched against every one of them, and email domains are matched regardless of letter case, with or without a leading @.
One group can be marked Use as the default: anyone not matched to another group gets it.
Style it
Section titled “Style it”Look carries the colours, logo and theme. Experience carries how it behaves:
| Control | What it changes |
|---|---|
| Experience profile | The overall preset the rest builds on |
| Typography | Text scale |
| Motion | How much animation |
| Illustrations | How much decorative artwork |
| Navigation | The shape of the navigation |
| Copy tone | Wording in a few places — empty states and prompts. Not the layout |
| Density | Spacing of buttons, inputs and panels. Shapes staff screens and a few learner forms — not the learner home or course pages |
| Card style | How panels are drawn |
Fine-tuning gives exact control over every colour, font and corner. Most groups never need it.
Every control in the editor has a visible effect for the group’s members.
Delete one
Section titled “Delete one”Delete this audience group on the group’s own panel. The people in it stay in your organization and go back to your normal branding. It can’t be undone.
Reference
Section titled “Reference”| Thing | Behaviour |
|---|---|
| Where | Org settings → People → Groups |
| Scope | The organization you have selected. Groups do not cascade to sub-organizations |
| Rule fields | Role in this organization · Platform role · Email domain |
| Rule logic | AND — a person must match every rule |
| Default group | One group can catch everyone not matched elsewhere |
| Not in any group | Your organization’s normal branding |
| Deleting | Members stay; only the styling goes |
Troubleshooting
Section titled “Troubleshooting”My rule matches nobody. Rules are ANDed — every one must be true. Try with a single rule first, then add the second.
Someone is in the wrong group. Check whether another group is marked as the default, and whether the person matches more than one set of rules.
A styling option seems to do nothing. Density deliberately doesn’t reach the learner home or course pages, and copy tone changes wording rather than layout — check you’re looking at a screen the control applies to, as a member of the group.
The whole organization changed, not just the group. You edited Branding rather than the group. Branding is organization-wide; a group overrides it for its members only.